Have you ever searched Google for something and then a gigantic ad filled with extra links and other valuable information about a company takes up the top of the page, while other ads are just a couple of lines of text with a link? When I first saw…
Remarketing is a powerful tool for any business. Through remarketing, businesses can targeting potential customers that have shown prior interest and pick up lost sales at a much lower cost…
Nuance. There’s a lot more of it in pay per click advertising than we’re going to talk about in this article, but there are still a lot of big mistakes that you should always try to avoid when creating…